3 out of 4 parents feel under pressure to be perfect all the time (Yougov, 2022) – a trend driven by perfect social feeds and the unrealistic ideals of parenthood portrayed in the media.

We invited a group of real parents to confront their own expectations of parenthood and perfection, turning the whole narrative on its head.

CREDITS:

Agency: Twenty
Agency Creative Director: Farah Dib
Art Director: Ioana Lahr
Creatives: Sigrid Egedahl & Mads Alexander Nielsen
Agency Producer: August Rein
Client Lead & CEO: Thomas Bjerg
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Director: Thor Zing Lodberg
Producer: Christopher Jermiin Anker
DoP: Sebastian Bjerregaard
1st AD: Oona O'hagen
1st AC: Adam Ullstrøm
Production Assistant: Simone Ballan
Production Designer: Josefine Else Larsen
Gaffer: Johan Kristian Sandmark
Sound: Stefan Garfield Rasch Holm
MUA: Ida Laura Jacobsen
AV: Anthony Chandler & Martin Knudsen
Set build: Anders Toft
Editor: Alexander Lissalde
Colorist: Emil Brandt